DRIVING DEMAND

Marketing Masterclass

For Tour Operators

Welcome to Driving Demand, our 4-part marketing masterclass created for tour and activity operators who want more bookings without more guesswork. In this webinar series, we break down marketing, SEO, advertising, and analytics into practical, powerful strategies you can actually use.

🗓️ Sep 17th, 2026 (Thursday)  10:00 am - 11:00 am (PDT)
THIRD TOPIC

The Direct Bookings Playbook

Ready to get more direct bookings and rely less on OTAs? This webinar will show you how to grow your direct booking channel, take back control, and get more profit out of every booking.

Direct bookings can be your most valuable revenue channel, but with OTAs capturing so much of the booking market, taking control can feel like an uphill battle. But OTAs can cost you more than you realize, and growing direct bookings is more achievable than it may seem.

In our third Marketing Masterclass session, host Julien Simon will break down what OTAs are really costing you (beyond the financial hit) and uncover the challenges that make direct bookings harder to win. You’ll leave with a clear view of your direct booking funnel, a better understanding of the numbers that matter most, and practical steps you can take today to drive more revenue through your own website.

The incentive to grow direct bookings is clear. Now let’s talk about what’s standing in your way.

In this session, you’ll learn…

  • Why OTA costs go beyond commission alone.
  • Where your direct bookings are getting lost.
  • Which two numbers matter most for direct channel performance.
  • How to strengthen your path from interest to booking.
  • What small changes you can make to drive revenue through your own channels.

Register For This Masterclass

Julien Simon
 SPEAKER 
Julien Simon
1UP Co-founder
Julien Simon is a 1UP Co-Founder with 15+ years in SEO, PPC, and tracking. He specializes in digital visibility strategies for the travel and tourism sector.

Join us live for this exclusive opportunity!

1UP logo
rezgo logo