Winning AI Search: How to Get Your Tours and Activities Recommended

Travelers aren’t searching the way they used to–and the shift is happening faster than most operators realize. Instead of scrolling through pages of results or even asking friends, they’re asking AI tools like ChatGPT, Claude, Google’s AI Overviews, and Perplexity to recommend the best experiences for them. If your business isn’t being recommended, your tours and activities are effectively invisible.

In the second session of our marketing masterclass, host Julien Simon will help you understand why so many great tours are already being left out of AI-powered results, and more importantly, what you can do about it right now. This session will give you a clear, manageable path to staying visible as search evolves. The way travelers discover experiences is changing fast. This is how you stay ahead of it.

In this session, you’ll learn…

• Why your tours may already be invisible in AI search
• What AI tools look for when deciding which tours to recommend
• How to rewrite your tour descriptions so they actually get surfaced in AI results
• Simple, no-code ways to make your website and listings easier for AI to trust
• How your reviews and OTA listings could actually be hurting your visibility - and how to fix it, fast