---
title: "Driving Demand: Marketing Masterclass for Tourism Operators"
description: Joining Rezgo's live webinar sessions will help tours and activities operators gain valuable insights to help their business thrive. Learn from industry experts about understanding your customers, tourism trends, marketing best practices, and more.
---

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## DRIVING DEMAND

### **Marketing Masterclass**

For Tour Operators

Welcome to **Driving Demand**, our 4-part marketing masterclass created for tour and activity operators who want more bookings without more guesswork. In this webinar series, we break down marketing, SEO, advertising, and analytics into **practical, powerful strategies you can actually use**.

##### 🗓️ November 19th, 2026 (Thursday)  10:00 am - 11:00 am (PCT)

FOURTH TOPIC

## Your 2027 Tourism Marketing Plan: Prepare for What’s Really Coming

The way travelers discover, compare, and book tours and activities is changing. From AI-powered planning tools and booking experiences inside ChatGPT and Google to evolving OTA relationships and growing pressure on retail pricing, the marketing strategies that worked last year won't be enough for 2027.

In the last session of Rezgo’s 2026 Marketing Masterclass, Julien Simon of 1UP Digital Marketing explores **what changed in 2026 and what it means for your business**.

 Drawing on audits of real tour operators, he’ll separate the trends that matter from the ones that aren't worth your time. You'll leave with a marketing plan that's built for your busiest season yet.

**Don’t just react to the changes. Build a plan you can actually use.**

In this session, you’ll learn…

- What changed in 2026, from AI planning to who controls your retail pricing.
- What audits of real tour operators revealed about costly marketing gaps.
- Which industry trends actually show up in the data, and where the reality differs.
- What to prioritize in each quarter to maximize your 2027 season.
- How to build a personalized one-page marketing plan you can take with you.

### Register For This Masterclass

![Julien Simon](https://thrive.rezgo.com/hs-fs/hubfs/Julien%20Simon.png?width=150&height=150&name=Julien%20Simon.png "Julien Simon")

##### SPEAKER  Julien Simon ***1UP Co-founder*** Julien Simon is a 1UP Co-Founder with 15+ years in SEO, PPC, and tracking. He specializes in digital visibility strategies for the travel and tourism sector.

### Join us live for this exclusive opportunity!

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